The Kingdom is witnessing the development and operation of 3 entertainment areas, including the first entertainment area specialized in thrill and adventure games, which will provide exciting and exciting experiences suitable for all ages, according to what was announced by Seven, which is wholly owned by the Public Investment Fund.
This step follows the second agreement signed by Seven with Hasbr, Inc. to introduce the Transformers brand to its entertainment destination in the Kingdom. It also aims to develop and operate the first entertainment areas for the (PLAY-DOH) brand in the world, according to this previously announced agreement between the two parties, in addition to its contract with AOA specialized in the design and production of entertainment experiences, to develop the aforementioned entertainment area. It is expected that the recreational area will be located in Seven destinations in Al-Hamra district in Riyadh, which will be built on an area of 10,000 square metres. The recreational areas include dedicated retail stores, allowing visitors to shop exclusive products of the brand, in addition to restaurants and cafes designed with the brand’s character, in addition to opening two additional areas in its other entertainment destinations. Commenting on this, Abdullah Al-Dawood, Chairman of the Board of Directors of Seven, said, “We are pleased to renew our partnership with Hasbro to create the first entertainment area inspired by its famous Transformers brand in Saudi Arabia. We will continue to consolidate our position as one of the national engines of the entertainment sector in the Kingdom, and strengthen its entertainment system through the conclusion of strategic partnerships aimed at bringing a wide range of distinctive attractions to the Kingdom to enrich the lives of its citizens and residents.” “This partnership with Seven is an ideal opportunity for us to bring even more unique experiences to Transformers and PLAY-DOH fans,” said Matt Proulx, Vice President of Entertainment Concepts and Areas at Hasbro, Inc.